2023 – 2024
We replaced manual processes and outdated interfaces of an internal text-processing tool.
My Contributions
User Research
Full Product Design
Interactive Prototypes
Impact
Faster Internal Processes
Fewer Support Issues
Positive Feedback
Skills & Tools
Figma & Framer
Accessibility (WCAG)
Frontend Collaboration
Through extensive collaboration involving stakeholder interviews, usability testing sessions, and iterative feedback loops, we refined the Information Architecture, resulting in clearer navigation and a measurable reduction in task completion time.
The refreshed user interface and the introduction of a cohesive, flexible, and scalable design system improved readability, streamlined interactions, and ensured consistency across workflows. Built with future growth in mind, the system supports accessible, polished components, theming, and edge cases. It lays the foundation for adoption by other designers and organizations while reducing friction in design-development handoff.
Impact
10% slower
import and import settings.
Introduced new settings for importing foreign language verses, initially slowing down the process. It may sound counter-intuitive, but the new settings set a strong foundation for the steps that follow.
50% faster
automatic matching to English verses.
By establishing specific settings for different project types and improving how quotation and punctuation marks are associated with each one, we significantly reduced system errors.
50% faster*
manual alignment with improved tools.
We significantly reduced system errors. This led to less manual work for users and made it easier for them to interact with the system when making further tweaks, using Split and Combine verses, Manual Editing, and other methods. *Per line.
Autotagging
assigns speakers to quotes.
Tagging characters in quoted sections is no longer needed in 90% of the cases. The new system now auto-suggests speakers based on age, gender, and proximity to previously assigned characters. This greatly reduces repetition and prevents conflicting assignments.
Measurable reduction in task completion time.
The design system lays the foundation for adoption by other designers and organizations while reducing friction in design-development handoff.
Workflows became 40% faster, support requests dropped by 50%, and user satisfaction improved across global teams
Introducing clear, customizable settings for each project type was a turning point. It eliminated ambiguity, reduced system errors, and gave users tailored control from the start.
Workflows became more efficient with fewer corrections and no need for back-and-forth. Support requests dropped as users were able to complete tasks on their own, thanks to our focus on simplicity, discoverability, and learnability.
We focused on simplicity, discoverability, and learnability. As a result, the clearer settings tailored to each project type helped users learn faster and avoid mistakes.
How did we transform a cumbersome legacy workflow into an intuitive digital experience?
The primary goal of our research was to gain a deep understanding of how users interacted with the existing legacy tools and to identify the core challenges in their daily workflow. We wanted to answer: What are the pain points in the current process, and how can we streamline it without disrupting the users' familiar routines? This was crucial to ensure that our work would genuinely address real-world needs rather than just updating aesthetics. To uncover these insights, we employed a blend of qualitative research methods.
Contextual inquiry & user interviews conducted while users interacted with their legacy tools helped us reimagine the interface into a clear, step-by-step workflow, containing all the elements they were already familiar with, ensuring even our elderly users could easily identify what tasks were completed, pending, or in progress.
One of the legacy tools – an Excel extension.
Pain points and opportunities when matching scripts between English and foreign language
Moderate pain
High pain
Moderate leverage
High leverage
Pain points
Opportunities
User action
Step
File format issues, confusion on where to start
Misaligned verses, unclear segmentation
Time-consuming, easy to make mistakes
Repetition, conflicting assignments
Hard to spot small errors
Auto-formatting support, clearer upload instructions
Smarter auto-matching and manual adjustment tools
Visual cues, intuitive keyboard shortcuts
Auto-suggestions, conflict warnings
Summary view, validation checklist
Upload English and foreign language scripts
View side-by-side script alignment
Manually edit verses for better alignment
Tag characters in quoted lines
Review and export matched scripts
Upload source texts
Review initial alignment
Adjust mismatches
Assign speakers to quotes
Final review and export
I created journey maps for the core features, which revealed where users struggled most.
I led usability testing sessions using low and mid-fidelity prototypes to gather immediate feedback on our initial ideas. These sessions helped validate our hypotheses and refine our concepts.
Quick peek at early ideas tested and refined in real time.
Our research revealed several key insights
Functional adequacy, but workflow confusion defined the legacy tool. While it completed tasks, its workflow was cluttered and unclear. Users struggled with task prioritization and tracking progress. Newly hired employees would take months to understand processes.
UI and information architecture challenges included inconsistent interfaces, competing visual elements, disorganized information hierarchy, and a lack of standardized design patterns. This increased cognitive load and hindered effective use. Users also expressed a need for collaboration, indicating that they valued clear communication and shared workspaces.
Inherent user savvy emerged in interviews, revealing that users were already solving many of their issues intuitively. They needed a system that supported their natural problem-solving approaches.
Application of research to design decisions
How might we streamline the workflow?
We redesigned the interface into a clear, step-by-step workflow that preserved familiar elements from the previously used tools, making it easy especially for elderly users to see what was completed, pending, or in progress.
Modern UI and consistent design system
By developing a modern, cohesive design system, we addressed the inconsistencies of the old interface, establishing clear hierarchies, balanced color schemes (including a thoughtfully designed mid-tone dark mode), and intuitive navigation.
How might we enhance collaboration?
Recognizing the need for better communication, we incorporated elements that facilitate collaboration and transparency among team members.
User-centric iterations
The usability testing with prototypes ensured that our design decisions were continuously validated by real user feedback, and that each change reflected the strategic alignment between design and business.
I established clear hierarchies and balanced color schemes.
A key takeaway
Users often hold the key to their own solutions. Their questions, complaints, and daily workarounds reveal more than any brief. I uncovered insights hidden in plain sight by listening closely and especially observing every detail in their work routines. This reinforced my commitment to leading with qualitative research and confirmed that empathetic, user-centered research is not just a preliminary step but the cornerstone of creating and continuously iterating on impactful, intuitive digital solutions. An improvement for next time would be involving users even earlier and more often, with shorter and more natural sessions, to dive even more into people's lived experiences.
About me
I'm originally from Brazil & moved to the United States to expand my horizons. I'm a passionate, hard worker who strives for growth and success, continuously gaining expertise in the human brain to craft effective designs for all, guided by problem solving and simplicity. Collaborating with others to share ideas and provide impactful stakeholder solutions is what I enjoy most.
